Finding Betty Crocker: The Secret Life of America's First Lady of Food

• By: Susan Marks
• Format: Paperback, 274 pages
• Publisher: University of Minnesota Press
• Usually ships in: 1 to 3 business days
• ISBN: 0816650187

A unique look at the culinary and marketing history of America's First Lady of Food.

Betty Crocker

While Betty Crocker is often associated with 1950s happy homemaking, she originally belonged to a different generation. Created in 1921 as a "friend to homemakers" for the Washburn Crosby Company (a forerunner to General Mills) in Minneapolis, her purpose was to answer consumer mail. "She" was actually the women of the Home Service Department who signed Betty's name. Eventually, Betty Crocker's local radio show on WCCO expanded, and audinces around the nation tuned her in, tried her money-saving recipes, and wrote Betty nearly 5,000 fan letters per day.

Susan Marks is a writer/producer/director with her own production company, Lazy Susan Productions.